● Lead the strategic development and tactical execution of integrated marketing campaigns—Marketing Plan, Print & Online Advertising, Publications, Social Media—for museum exhibitions, events & programming, and membership initiatives.
● Create and execute advertising campaigns from conception to media buying
● Cultivate strategic marketing partnerships to build audience & institutional brand value
● Management of social media accounts including Facebook, Twitter, Foursquare, and Yelp.
● Project management of group sales campaigns through Living Social, Gilt City, and all promotional partnerships.
● Direct print projects including publications, signage, ads, and various departmental marketing collateral by creating production schedule, collecting assets, editing content, & working closely with design team
● Forecast and maintain marketing budget for institutional advertising and publications