Lead the strategic development and execution of integrated marketing campaigns—Marketing Plan, Print & Online Advertising, Publications, Social Media—for Asia Society museum exhibitions, public events, and membership initiatives.
● Cultivate strategic marketing partnerships to build audience & institutional brand value
● Create and execute advertising campaigns from conception to media buying
● Management of social media accounts including Facebook, Twitter, Foursquare, and Yelp
● Project management of sales campaigns through Living Social, Gilt, and all promotional partnerships
● Direct print projects including publications, signage, ads, and various departmental marketing collateral by creating production schedule, collecting assets, editing content, & working closely with design team
● Forecast and maintain marketing budget for institutional advertising and publications